Distribution Rewired

Forrester estimates that by next year 50% of retail sales will be either online or web influenced. Think about your own buying habits. Don't you check out price comparison sites, review sites, both manu-facturer and retailer sites...all before you buy?

Thus selling is no longer just the responsibility of the retailer.

 In this multi channel, web influenced world consumers fire off information requests about products in all directions. Every participant in the supply chain has to recognize that everyone is selling, and everyone needs to tailor their web presence with high quality product information and help the consumer in making their buying decision.